16 February 2022
Attention: Editors and Reporters
The South African Human Rights Commission (‘the Commission’) will convene an inquiry into allegations of racial discrimination or discrimination in general in advertising within South Africa. The Inquiry is scheduled to take place in Johannesburg from 14 – 18 March 2022.
In the recent past, there have been a few advertisements which have been indicative of racism and have evoked much criticism of the industry and their clients.
In order to avoid the publication of another tone-deaf racist or discriminatory advert, and to ensure, in accordance with its objectives to promote: respect for human rights; a culture of human rights; and protection, development and attainment of human rights, the Commission will undertake an investigation, into, amongst other aspects, the creation and publication of adverts and the people involved.
The Commission aims to craft medium to long term interventions that will instill, in the advertising sector, a culture of human rights and produce mechanisms that promote equality and prevent unfair discrimination. And, in doing so, prevent the publication of discriminatory (racist, sexist, tribalist, homophobic, anti-Semitic, Islamophobic or ableist) advertisements.
Members of the public, advertising agencies, retailers, regulatory bodies, marketers, organisations, government departments and entities and interest groups are invited to make written submissions to the Commission.
Written submissions must reach the Commission by Friday, 31 March 2022.
For a full list of issues for investigation please refer to the Terms of Reference published on our website. www.sahrc.org.za
Written submissions may be submitted via:
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Fax: 011 403 0668
Hand Delivered: 1st Floor, 27 Stiemens Street, JD House, Braamfontein
For any enquiries regarding the investigative inquiry, please contact: Buang Jones on 011 877 3750 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it.