In order to avoid the publication of another tone-deaf racist advert, and to ensure, in accordance with its objectives to promote respect for human rights; a culture of human rights; and protection, development and attainment of human rights, the Commission has decided to conduct this investigation into the processes and machinery that go into the creation and publication of adverts and the people involved.  

Instead of having to react to each discriminatory advert as and when they occur, with the learnings and information gathered during the investigation, the Commission aims to craft medium to long term interventions that will instill, in the advertising sector, a culture of human rights and produce mechanisms that promote equality and prevent unfair discrimination.  And, in doing so prevent the publication of racist (sexist, tribalist, homophobic, anti-Semitic, Islamophobic or ableist) adverts.  As they say, “prevention is better than cure”.

The Inquiry will be live streamed and would be accessible on the Commission’s website, social media pages and YouTube channel. Members of the media are welcome at the venue

The Inquiry will take place as follows:  
Date: 14 – 18 March 2022
Time: 09h00
Venue: Radisson RED Hotel, Rosebank, Johannesburg

Ends
For further information contact the Gauteng Provincial Office of the South African Human Rights Commission: Buang Jones, Provincial Manager, T: 011 877 3752 / C: 078 617 0476; E: This email address is being protected from spambots. You need JavaScript enabled to view it.  or Ms. Nomfundo Mamogale, Legal officer: This email address is being protected from spambots. You need JavaScript enabled to view it. ; 011 877 3751 / 076 609 6502