24 January 2018
With the heat on retailer H&M subsiding, the South African Human Rights Commission (SAHRC) says it is taking a firm stance on the business sector and human rights abuse. The commission voiced its disappointment at the recent H&M ad campaign that featured a black boy modelling a hoodie with the words “coolest monkey in the jungle” printed on it. While H&M has publicly apologized for the ad and encouraged constructive input from members of the public, the commission will now be investigating how businesses conduct themselves and adhere to the values enshrined within the South African Constitution. This follows a meeting on Friday, between the retailer and the SAHRC, in which the company indicated that it will be developing a plan to ensure that staff members are educated about issues of race and diversity.
SAHRC CEO, Tseliso Thipanyane, explains that while the SAHRC has tabled its concerns, H&M has apologised for the campaign. However, the commission requires more action than an apology.